We put together some ideas for a potential Burberry iPhone App – Art of The Trench. Unfortunately, the designs were never used but we thought it could have been a fun little app.

Art of the Trench (online) is a living celebration of the Burberry trench coat and the people who wear it.

In 1914 Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat". After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.

The rest, as they say, is history.